Advertise with MN Smoke
MN Smoke lists every licensed cannabis store in Minnesota, checked against the state license file. You can sponsor a spot in the emails readers ask us to send them. Send the form below and we reply by email. Nobody will call you.
Who reads MN Smoke
People looking for a licensed store near them: they search a city or ZIP, check a store's license and hours, work out the checkout cost and read the law. The site covers 230 licensed stores in 125 cities and 50 counties, from the state file dated Sep 21, 2026.
Every visitor sees a 21+ notice first. Email readers tick a box saying they're 21 or older and confirm their address before we send anything, and they can leave with one click. Subscriber count is available on request.
Paid placements start once our analytics show at least 70% of readers are 21 or older, the bar Minnesota law sets for cannabis advertising. Until then the slots carry our own notices, and we're taking inquiries for when they open.
The slots
| Where | Placement | Size |
|---|---|---|
| Weekly "New near you" email | Banner: top, above the store list | 600×200 |
| Weekly "New near you" email | Sponsored card (image, headline, one line): between the store list and the law explainer | 600×200 |
| Welcome email (sent once, after a reader confirms) | Banner: bottom, above the footer | 600×200 |
| City pages on mnsmoke.com | Featured listing, labelled Sponsored | Not open yet |
One sponsor per slot per send. Slots can target the whole state or chosen cities and counties (readers are matched by the ZIP they gave us). The weekly email only goes to readers with a new or newly opened store near them, so it never pads a week with nothing in it.
Ask for rates and open dates with the form.
Specs
- Banner: 600×200 as displayed. Send 1200x400 for a 600x200 slot.
- File types: JPEG, PNG, GIF (static or animated, first frame must carry the message). 150 KB at most.
- Alt text is required, 140 characters at most, and must say what the image says: many readers load email with images off.
- Sponsored card: the same image, a headline up to 60 characters and one line of copy up to 140.
- One https link per unit, carrying
utm_source=mnsmoke. No link shorteners, no pages that ask for payment or personal details up front.
Rules every unit follows
Minnesota's cannabis advertising law, Minn. Stat. 342.64, applies to us as a publisher, so these are built into how units render:
- Every paid unit is labelled “Sponsored” with the advertiser's name.
- Licensed cannabis and hemp businesses give their OCM license number, and it is shown with the ad.
- Cannabis and hemp ads carry the warning the Office of Cannabis Management specifies, added by us under the unit.
- No health or medical claims: copy that says a product treats, cures, relieves or heals anything is turned down.
- Nothing that appeals to people under 21 (cartoons, toys, animals, children), no alcohol or people drinking, nothing that encourages using too much.
- No pop-ups, ever. Ads sit in fixed slots.
- We only send to readers who said they're 21 or older.
We review every unit before it runs and can decline any ad. This is a summary, not legal advice.
Run a licensed store and just want your listing right? Claim it for free.